The pride of East: Boulevard Joffre
city of Toamasina is full of treasures, stories, and unique cultures. Today, we invite you to (re)discover an emblematic landmark of the local heritage: Boulevard Joffre. Everyone knows it, but do you really know where its name comes from? Who was Joffre? And why does this boulevard, at the heart of the city, bear his name?
From where to where does Boulevard Joffre Stretch ?
Boulevard Joffre runs through the historic center of Toamasina. It begins at Boulevard de l’Ivondro, to the east, passes in front of Place de la Colonne, then winds through the lively Bazary Be district. Following the main avenue, it passes by the retirement home before ending near the former Poisson d’Or, now called Boulevard Ratsimilaho. It is without a doubt the most famous, most frequented, and most vibrant boulevard in Toamasina!
Who was Marshall Joffre ?
Behind this prestigious name stands a great man: Joseph Jacques Césaire Joffre, better known as Marshal Joffre.
- 📅 Born: January 12, 1852, in Rivesaltes (France)
- ⚰️ Died: January 3, 1931, in Paris
- 🎖️ Title: Marshal of France, the highest French military distinction
Joffre served as Commander-in-Chief of the French armies during World War I.
He distinguished himself in the famous Battle of the Marne (1914), where he successfully halted the German advance toward Paris. This victory earned him the nickname “Victor of the Marne”, as well as immense popularity throughout France and the entire colonial empire. A calm, methodical, and respected man, Joffre embodied the image of a brave and loyal leader devoted to his country. In 1916, he was elevated to the rank of Marshal of France.
Why does the Boulevard Joffre in Toamasina bear his name ?
Boulevard Joffre was named during the French colonial period (1896–1960).
At that time, it was common for major streets and boulevards in the colonies to be named in honor of prominent French figures. Thus, Toamasina pays tribute to Joffre:
• for his historic victory at the Battle of the Marne, a symbol of courage and strength,
• and for his status as a national hero, celebrated throughout the French colonial empire.
Even today, this name serves as a reminder of France’s historical and cultural influence in Madagascar, especially during a time when Toamasina was a major economic and administrative center.
The importance of Boulevard Joffre today
Boulevard Joffre is not just a symbol of the past. it remains the main artery of the city center and a living witness to Toamasina’s history.
Many infrastructures dating back to the colonial era still line this boulevard:
• 🏦 BFV Bank
• 🏠 The Retirement Home
• 📚 Fakra Bookstore
• 🌆 The Main Avenue
Each of these buildings, in its own way, tells a chapter of the French colonial history in Madagascar.
Invitation to discovery
The Regional Tourism Office of Toamasina shares this article to encourage you to rediscover our local heritage. During your stay in Toamasina, don’t miss the chance to stroll along Boulevard Joffre: admire its architecture, observe its everyday liveliness, and immerse yourself in the living history of the city.
In summary
Boulevard Joffre is much more than just a road. it is a symbol of Toamasina’s history, memory, and vitality. An unmissable stop for anyone who wishes to understand and appreciate the city from a new perspective.